New Amsterdam Vodka x Snapchat
NAV invested $500K in a sponsored Snapchat lens that lived for one day only during the NBA finals.
We worked with Snapchat’s brand team to create a unique and disruptive lens that exceeded expectations.
ECD: Chad Turner My roles: art direction, animation & illustration
17.3M BRAND IMPRESSIONS (2.82x Above Benchmark) | 9.99M LENS PLAYS (3x Above Benchmark)
13 SEC Time on Face Per User | 2.3K HOURS of Total LensUse
Scan code to unlock lens
Live Lens
Animation test and exploration
Sunglasses animation version 1
Alt animation with messaging
Sunglasses animation version 2
Illustrated elements for animation
Textures & patterns
Mouth Exploration
Early design iterations
